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There’s no question that marketing is hungrier for content than ever before, but generating content at scale can be a daunting task. While it’s commonly cited that the CMO is spending more on IT than the CIO, very little has been done to bring marketing into corporate alignment with governance compared to IT. Sales doesn’t understand the messaging. The Trust Insights RAFT framework helps leaders in organizations of any size and individual users of AI mitigate risk and build AI systems that drive ROI and build trust. The problem isn’t the model — it’s that you’re skipping steps that matter.
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